If you run or work with a charitable organization, #fundraising is likely your #1 priority.
What’s also likely, is that last year has been an incredibly tough year for you.
Amongst most sectors, the charitable sector was amongst the hardest hit.
Not only did you likely see #donation and fundraising revenue drop…
…you also saw an increase in the number of problems to solve and beneficiaries to support.
In short: you were asked to do much more with much less.
This is challenging as it is for any organization.
But as a #charity this is particularly heartbreaking because it affects your beneficiaries as well.
Many in the middle class now also live in poverty.
Many who were already impoverished, would have now cascaded into extreme #poverty.
With famine, exacerbated #health issues, and death as a result.
Political and religious conflict have already been causing death and destruction all over the world for many decades.
And now, with government lockdowns that inhibit traditional fundraising on top of that, the situation for millions seems to be getting more and more somber.
What is a charity to do to about this rapidly growing societal decline and an increasingly challenging landscape to raise money to solve these problems?
If you’re like most charitable organizations, you’ve probably tried many things.
You’ve probably tried traditional crowdfunding platforms to raise donations.
But with donors constantly being bombarded with messaging asking for their donation, donor fatigue is inevitable.
Besides, donors get fed up with constantly being asked for donations while only seeing the world around them slide further into decay.
The charitable sector is losing trust rapidly, with large international NGOs leading the way in this decline.
Donation behavior is changing in favor of smaller grassroots projects that can demonstrate transparency, accountability, and visible impact to donors.
Donors demand visibility into the impact of their donation.
Not in a complex annual financial report that virtually no one understands.
But in the form of stories, narratives, photos, videos, and human interaction.
For corporate donors you can see a similar shift.
More and more corporation are getting actively involved in sustainability.
They are looking for inventive and creative ways to donate to causes while at the same time feeding this act of giving back into their organization in the form of brand awareness.
Not only do corporations want to help the charitable sector in solving societal and environmental problems…
…the stigma that corporations should not benefit from CSR is slowly disappearing. And rightfully so!
After all, why shouldn’t anyone be rewarded for doing good?!
This is changing the way fundraising works quickly.
Because instead of one-off lumpsum donations, corporations are embedding donation mechanisms into their busines- and sales models.
As a charity you are certainly familiar with the concept of crowdfunding?
But what about public matching programmes that are a result of corporations searching for brand awareness?
What about cash back donations as a result of banks trying to become more sustainable?
What about loyalty point donations that corporations now allow you to convert into donations more and more?
What about tipping features for digital content that you produce as a result of Facebook failing to properly reward creators of unique content?
What about charity referral programs that allow you to mobilize your fanbase to raise donations for you while earning rewards?
What about universities integrating fundraising programs into their curricula for students?
The era where crowdfunding was the best way to raise funds for your charity is over.
The era where #sustainability meets technology has been ushered thank to the “pandemic”.
As a charity, you must anticipate this.
Not just for your own good.
But for all of us who depend on you.
This video is a tribute to every charitable organization and volunteer out there.
Thank you for what you do.