The influencer marketing landscape has changed drastically over the years. Not to long ago, the term “influencer” wasn’t used at all. At best, people were referring to bloggers and other online editorial-heavy content creators. Today there is a wide range of influencers, spanning every interest area under the sun, having a huge variety of follower- and authority levels, producing anything from visuals to copy to short films.
For years brands have tried to make their perfumes and fizzy drinks more appealing to us by using celebrity endorsements. This establishes authority, credibility, and trust by association. Today, as social influencing becomes more popular and accessible, more and more charities are also starting to recognise the value of these new, powerful voices in the market.
The charitable side of social media
Just as these influencers and content creators help brands to raise awareness and inspire action amongst customers, more and more they now turn to promoting the causes and issues they care about. As the number and variety of influencers has grown, so has the reach of these individuals. While there are still many influencers with small and niche followings (which can be very powerful, too!) there are now many social influencers with followers in the tens of millions. As charities need to continuously find new ways to raise donations amongst new audiences, influencers provide a real opportunity for charitable giving.
Influencers nowadays have the power to make or break the products and brands they talk about on their channels. Similarly, they can have a real impact on a charity’s bottom line and donation revenue. They have the ability to raise awareness amongst large audiences, and to inspire action in the form of donations of volunteering.
Influencer marketing: A huge opportunity for charities
Not surprisingly, with something as emotive and personal as the kind of causes you find in the charity sector, the best kind of influencer campaigns are ones that come from an authentic, individual experience. And this is precisely why Incitement has launched its Partner Program – to enable charities to easily mix & match with influencers that genuinely care about their cause.
On Incitement’s donation platform, charities can list their fundraisers and raise donations for their Malaysian charity projects. The platform already offers a wide range of tools such as crowdfunding, corporate matching, loyalty point donations, volunteer recruitment, impact reporting, and more. The latest addition to the charity tools Incitement offers its charities is the ability to submit their fundraisers to Incitement’s network of partners with the flip of a switch.
Influencer marketing for charities made easy
Using the power of influencer marketing for your charity or cause has never been easier. All you have to do is list your charity on theincitement.com, , launch a fundraiser, and toggle to enable partner promotion. Your fundraiser will then be submitted to Incitement’s partner network of influencers, bloggers, content creators, Instagrammers, YouTubers, etc. who can then start promoting your fundraiser in their respective network
For every donation they raise, they earn a 10% referral fee, which we’ll automatically deduct from the donation amount and disburse to the partner on your behalf. You don’t have to worry about a thing. That’s how easy it is to leverage the power of influencer marketing for your charity.
Are you a charity? Click the button below to learn how to get started.Learn how to enable partner promotion for your charity »
Have your charity promoted by Incitement’s network of influencers, bloggers, content creators, and more!
Different ways to use social influencing for charity
Once a charity has toggled to enable partner promotion as shown in the gif above, the fundraiser is ready to be promoted by our partners on the partner platform. Influencers can simply navigate to the Promote Tab and select a charity project that they believe resonates with their brand and/or audience and generate their unique link to start promoting, as shown below.
An influencer can copy their unique partner link, and easily share it with their audience. Naturally, an authentic and genuine message from the influencers will help to inspire their audience to take action, so posting regular progress updates and content on your fundraiser page will help with this. Charities can post photos, videos, and stories on their fundraiser page which the influencer can download and use in their messaging and storytelling.
Embedding a charity widget on your blog or website
Influencers that have a blog or website can use an embed widget to promote their favourite charity projects. Simply click the ‘Promote’ button, select the embed widget icon, choose from three different types of widget designs, copy the embed widget code and paste it on your blog or site.
Share charity projects directly on social media
For those influencers that have a following social media, they can promote their favourite charity directly to social media. Post directly to Facebook, LinkedIn, and Twitter. Or make it more personal and send the unique partner link to your friends via WhatsApp.
Campaign performance insights for influencers
Charities will be able to see in their project dashboard how the partner promotion is doing, and influencers and other partner can simply login to theri Performance Dashboard on https://partner.theincitement.com to see an overview of the page views, donations, referral fees, conversions, and more.
Are you an influencer or content creators? Click the button below to register.Learn how to enable partner promotion for your charity »
Promote charity projects, raise donations, create real social and environmental impact, and earn rewards for every donation you refer!
Should a charity pay influencers a fee?
Usually charities wouldn’t pay for influencers, instead trading on goodwill from the individual and the relationship that has been built. However, this reliance on goodwill isn’t necessarily productive to raise donations. Influencers receive many offers for sponsored content and brand ad placements. For-profit organisations provide sizable budgets to promote their brand, making it hard for charitable organisations to make the cut. Unless an influencer cares deeply about a cause, it is unlikely they’ll prioritize free promotion for a charity over paid promotion for a brand.
The sector of charitable giving has been encapsulated by the stigma that “100% of donations should go to charity“. The reality is, however, that this is hardly ever the case anyway. Large iNGOs spend significant budget on fundraising – a necessary cost to ensure the continuity of the charity. Most charities would gladly reward influencers for successful fundraising with a nominal 10% fee. After all, 90% of one donation is better than 100% of no donation at all, right?