Zero Ego – Daniel de Gruijter @ GE Bootcamp 2018

This blog post is part 5 of a series of 7 posts, transcribed from a presentation by Daniel de Gruijter on business & entrepreneurship during the Global Entrepreneurship Bootcamp 2018, titled: “Why you should f*ck up fast & often”. Watch the full presentation here:

During the Global Entrepreneurship Bootcamp 2018, Incitement Cofounder & CEO, Daniel de Gruijter, shares 7 stories about ‘Why you should f*ck up fast & often’, and how each of those failures taught him valuable lessons on business, entrepreneurship, hiring, leadership, and more.

Scroll down to watch the video.

The Inpactor ICO

We were doing the Inpactor ICO, or an Initial Coin Offering. We wanted to get into the crypto-space. We didn’t end up doing this, we pulled the plug last minute because of strategic concerns we had, but that’s a different story altogether.

In order to do a cryptocurrency project we needed to have developers. Good developers. Blockchain developers. People who really understand the latest technologies. We found that guy. Not only an excellent programmer, also brilliant business mind, familiar with the crypto-space, and aware of the latest innovation in the industry.

Sheldon and Amy

In Brooklyn Nine-Nine, there’s an episode with an officer called Amy. Amy is known to be very verbal, always giving ideas and suggestions, constantly interrupting, and always in your face with her opinions. Just like Sheldon. And at some point, she gets assigned in her group of trainees somebody who is exactly like her, and she has no idea how to handle him. She goes around the office asking here colleagues “How did you deal with me when I was new in this company?” She got different answers. Some people said, “I would just try to distract you and then make a disappearance.” Another person said, “I would just zone out until you stop talking.” So there’s different ways of dealing with an Amy or a Sheldon.

And at some point, Amy went crazy and went to her superior. And she ask him, “I don’t know what to do. Have you got any advice? I am trying to escape him, I’m trying to be rude to him, I am trying to shove it to him. I tried everything but I can’t get him to shut up and listen to me.” And then her superior said this: “the only thing you can do with an Amy is take her very, very seriously. They give suggestions, they give you ideas, they are proactive, they are always up in your face with their opinion. And no matter how annoying it is, no matter how righteous you think they are, the only thing you need to do is sit down, shut up and actually listen because they usually have really good ideas.”

Put Your Ego Aside In Business

And so the lesson that I learned from this is that sometimes you will work with people you don’t necessarily want to work with, and sometimes you will have to let go of people that you don’t necessarily want to let go. My Sheldon Cooper, it was difficult to work with this person, but the results were extraordinary. Incredibly impressive. 

Sometimes you just need to set your pride, ego, and expectations aside to make sure that you can help everybody thrive inside the company.

Watch the video

Watch All F*ck Ups & Failures Here

1. The one with the lazy Malay
2. The one where they think I’m gay
3. The one where I fired my girlfriend 
4. The one with the bipolar girlfriend 
5. The one with Sheldon Cooper
6. The one where I got arrested 
7. The one where we got evicted

Or watch the full presentation by Daniel de Gruijter on business & entrepreneurship during GE Bootcamp 2018 here:

Why you should f*ck up fast & often (

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